Swedish Army Launches Pride Campaign

Gays and Lesbians have been able to serve openly in the Swedish military since 1976, a fact that the army celebrates in a powerful new series of campaign posters. The image, which shows a woman in full camo except for a rainbow patch on her uniform, is accompanied by the message: "Some things you should not need to camouflage."

Gay Star News reports that Robert Forss, who runs the marketing for the Armed Forces, said:

"This should not be seen as controversial or challenging social norms. This should be seen as a completely natural part of our communication with the public."

The text on the poster goes on to read:

"In the armed forces, we treat each other with respect and see other people’s differences as a strength. We are an inclusive organization where everyone serving and contributing will feel welcomed and respected."

Sweden is regularly ranked among the most friendly LGBT countries, and Stockholm will be hosting this year's Euro Games next month.

(H/T Gay Star News)