Malin+Goetz Debuts Its First West Coast Location
Thanks to its super-sleek, modern aesthetic and all-natural products, Malin+Goetz has become a cult hit for beauty and grooming insiders. The brand is a necessity to many a celebrity and can be found at the hoity-toitiest of salons, gyms, spas, luxury boutiques, and hotels -- but don't let that fool you, it's democratic prices make it an indulgence that anyone can afford. After quickly sweeping the East Coast, the company (headed by cuties Andrew Goetz and Matthew Malin) is following its Manifest Destiny-like calling with its newest location on Larchmont Boulevard, a trendy see-and-be-seen boutique mecca in Los Angeles's fabulous Hancock Park neighborhood. Brooklyn’s Bernheimer Architecture, a leading New York design firm, created the West Coast flagship drawing from both classic and modern influences. For example, the store features an antique table from upstate New York—where it was originally used as a counter in a haberdashery shop over a century ago—juxtaposed with a lighting installation designed by award-winning designer David Weeks. With a sophisticated gallery-like entrance and cobalt-blue façade, grooming afficianados may think they've just entered Nirvana upon entrance...and they wouldn't be too far off.
-- ALEX TAYLOR WILLIAMS
238 N. Larchmont Boulevard. Los Angeles, CA 90004. 323-391-1884. malinandgoetz.com.