At this point pop-up shops have gond from novel idea to a fashion industry standard. If there's an empty storefront in America, there's a burgeoning fashion label scouting it out. And while pop-ups populate the landscape of any major city, big name designers tend to shy away from setting up a temporary digs. Just in time for the cool kid migration to Florida for Art Basel in Miami, the venerable house of Dior has signed a short-term lease on a space in the city's Design District. According to WWD, the 3,100 square-foot store was designed in collaboration with German artist Anselm Reyle and will feature a rotating list of celebrity DJs spinning tunes amidst colorful decor, a nail salon offering free manicures, and a purple-and-pink camouflage food truck stationed outside serving fresh Galic pastries to the either emaciated or buffed throngs of couture-loving passer-bys. Sadly, it appears that products for sale will be strictly lady-oriented, but that doesn't mean that the boys won't stop in to ooh and ahh over the Dior delights (and get a mani).
OUT MAGAZINE
At this point pop-up shops have gond from novel idea to a fashion industry standard. If there's an empty storefront in America, there's a burgeoning fashion label scouting it out. And while pop-ups populate the landscape of any major city, big name designers tend to shy away from setting up a temporary digs. Just in time for the cool kid migration to Florida for Art Basel in Miami, the venerable house of Dior has signed a short-term lease on a space in the city's Design District. According to WWD, the 3,100 square-foot store was designed in collaboration with German artist Anselm Reyle and will feature a rotating list of celebrity DJs spinning tunes amidst colorful decor, a nail salon offering free manicures, and a purple-and-pink camouflage food truck stationed outside serving fresh Galic pastries to the either emaciated or buffed throngs of couture-loving passer-bys. Sadly, it appears that products for sale will be strictly lady-oriented, but that doesn't mean that the boys won't stop in to ooh and ahh over the Dior delights (and get a mani).
