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KUST. introduces 'Thong 01' in revealing new campaign

Photo by Kuba Stachowiak/Courtesy KUST
KUST. turns up the pre-holiday heat with Thong 01, a new luxury addition to men’s underwear that blends comfort, sophistication, and sustainability. Made from eco-friendly viscose silk produced in Poland, this premium fabric is soft, breathable, and designed with the environment in mind.
Each piece is handmade in Poland by a renowned lingerie manufacturer with expertise dating back to the 1960s, ensuring top-notch quality and artisanal craftsmanship. Available in black, white, nude, and baby pink, Thong 01 is finished with a subtle ribbon detail - an elegant, playful nod to KUST.'s commitment to confident, distinctive style.
This holiday season, with its minimalist and daring campaign, KUST. invites you to explore a capsule collection that celebrates exceptional quality and a stylish, self-assured attitude. The campaign redefines masculinity through an artful, sculptural portrayal of the male form, embracing the beauty of the naked body in a striking and sophisticated expression of confidence.
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
Photo by Kuba Stachowiak/Courtesy KUST
You can learn more atwww.kust.com and follow on Instagram @kust.premises
Model: Ignacio Felmer ignaciofelmer
Photography: Kuba Stachowiak jakubkuboviak
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Donald Padgett
Managing Editor at OutTraveler. Also write for Out, The Advocate, and Plus magazines.
Managing Editor at OutTraveler. Also write for Out, The Advocate, and Plus magazines.