Imagine Dragons Frontman's Sweet Pride Cookie Deal Helps LGBTQ+ Youth

The LoveLoud Foundation, the LGBTQ+ youth support and advocacy group from Imagine Dragons frontman Dan Reynolds, has teamed with the immigrant and queer-owned bakery Wunderkeks for a totally sweet deal.

For the entire month of June in celebration of Pride, the Austin, Texas bakery will donate to LoveLoud Foundation charities one dollar from every dozen cookies they sell. Some of the charities to share in the anticipated $30,000 in donations include The Trevor Project, Encircle, and the Tegan and Sara Foundation. Wunderkeks commissioned Guatemalan artist Muxxi to design the colorful custom packaging for the collaboration.

“This partnership is amazing because everything that you buy from Wunderkeks, which are the best cookies of all time, a dollar of every dozen sold goes back to LoveLoud, which goes back directly to our LGBTQ youth in the month of June, which is Pride month,” Reynolds said in a statement. “These cookies are absolutely incredible, and the business is queer-owned by two incredibly beautiful men from Guatemala.”

Each limited edition Wunderkeks LoveLoud Pride Cookies box will include a dozen thick and chewy cookies or brownies. Available selections include The Best Chocolate Chip Cookies Ever, Triple Chocolate, Snickerdoodle, Peanut Butter, and more. Each box comes with information on LoveLoud, a sheet of special Wunderkek x LoveLoud Pride stickers, and helpful instructions on reheating your luscious treats.

Reynolds created the LoveLoud Foundation and LoveLoud Festival of music as his expression of unconditional love to LGBTQ+ youth. Reynolds has openly discussed how his conservative Mormon upbringing taught him it was a sin to be LGBTQ+, and that he often saw gay Mormon youth ostracized by family and friends once they came out. He told Out magazine in 2017 he was concerned about the difficulties facing those LGBTQ+ youth who lack love and support at home.

“If a child is not accepted in their home, they’re more likely to commit suicide or use drugs,” Reynolds told Out at the time. He said he wanted to reach out to LGBTQ+ youth and let them know “they are not sinful” but instead are “perfect, wonderful, and lovely the way they are.”

Wunderkeks is the creation of Hans Schrei and Luis Gramajo, Guatemalan immigrants who moved to Austin, Texas, to live their dreams of getting legally married and proudly running a queer-owned bakery.

“To us, cookies are a way to spark joy while delivering an important statement, by way of a big, colorful box of hand-crafted cookies made with love,” says Luis Gramajo, Wunderkeks’ co-founder, said in a statement, adding he hopes the bright boxes and delicious treats they contain serve “impetus to proliferate the urgent message of unconditional love and acceptance for our LGBTQ+ family.”

The Wunderkeks LoveLoud Pride cookie box retails for $29.95 and can be purchased at www.wunderkeks.com. You can learn more about the LoveLoud Foundation at www.loveloudfest.com. You can learn more about Muxxi at @muxxi.