Bathhouse Chain, With Locations Across North America, Rebrands Itself

Steamworks Baths, which operates bathhouses in Chicago, Seattle, Toronto, Vancouver, and Berkeley, Calif., is going for a little reinvention, with a new logo and website.

The men-only chain opened its first establishment in 1976 in Berkeley. The logo redesign puts a new spin on the "pipefitting" icon that's been long associated with Steamworks (see the link below to take a look).

“With this rebranding, we are reflecting on our legacy of serving the community — it’s familiar to our many customers. However, our new brand is also distinctly modern and fresh,” Curtis Jensen, director of marketing and graphics for Steamworks Baths, said in a statement.

Steamworks' new website is certainly user-friendly — though it's very NSFW.